At first, selling your home seems daunting: You have never sold a home before, the market looks complex & intricate, and what worked for owners 5 or 10 years ago or even last year, may not work today.

1.    Set a Goal. Do you want the highest sales price -- or the biggest check at closing? They're not necessarily the same. Imagine that two homes sell for $200,000, but one homeowner recieves an offer from a VA buyer and agrees to replace the roof. The owner who sold without such costs got a bigger check at settlement. The bottom line: To have a successful sale you need to look at both price and terms.
2.    Times Have Changed. Today's real estate marketplace is radically different when compared with 5 years ago. Purchasers now use the Internet, smart phones, tablets, apps,etc. to  gain information, are more frequently represented by buyer's agents and are aware of the many avenues available to them in regards to agency and protection. The result is that buyers are better prepared than they were in the past years.
3.    Stand Out. Imagine going to a grocery store and seeing molded fruit or aisles filled with expired products. It doesn't happen because the grocery store knows how to present its goods. Sellers must do the same. Get rid of things you don't want to move, organize closets and storage areas, and clean everywhere. It's amazing what a fresh coat of paint can do for a room! 
4.    What You Can't See. Buyers expect everything to work. Home inspections are now entirely common and what buyers miss, home inspectors will catch. Fix and paint things now and they won't be an issue in the future.
5.    Be Show Ready! When buyers see your home, it needs to stand out amongst the crowd. They want an environment where they can see themselves and their families. De-clutter and hide personalized items that will distract them from their dreams. Given them a show where everything is painted, arranged, and attractive, a home where the only issue is when to move in.
6.    Understand the Market. Real estate is local. I can explain current market trends in your community, including what's selling, what isn't selling, and why. This information is central to getting the optimal price and terms.
7.    Know what your Up Against. Your property will be competing with other homes for buyer attention. I can show you how to be competitive -- and how to have an edge.

   Be realistic. Markets differ by location and time. When interest rates are low and the local job base is growing, it's great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow. 

   Have a plan. Real estate marketing involves far more than a sign in the yard and an ad in the paper. Successful brokers use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances.